With hundreds of millions of people using the internet to search for products and services globally it can be very difficult to ensure your brand stands out amongst the crowd. Search Marketing has become increasingly competitive with brands spending millions globally for a spot on the first page of the major search engines. Coming up short will do little to help you and if you find yourself on page 2 then you might as well be on page 40. Organic traffic is often the best for conversions and getting free search engine traffic day in and day out can make all the difference to your bottom line.
Search Engine Optimization (SEO) has become increasingly complex with the major search engines working hard to keep their results natural and free from low quality websites. Google is a great example of this as their search quality teams make no secret of the fact they currently make over 500 algorithmic changes every year, that’s at least one every day. As Google holds the top spot when it comes to search traffic suffering any form of rank reduction penalty can do serious damage to your brand. Filtering from Panda can cause a 90% loss of organic traffic overnight. You can read more about specific problems you may be experiencing on the Penalty Diagnosis page.
The major focus of Search Engines in this day and age is quality. SEO is no longer about spending R100 on cheap link services outsourced from third world countries, those tactics worked well in the past but in all likelihood they will cause you more harm than good today. SEO takes time and patience and incorporates some of the basic factors on the list below.
- High Quality Modern Web Design (Responsive and Fast)
- External Links from High Quality Sources
- High Quality Content/Images/Videos and other multimedia on the Page
- Satisfying User Experience
- Low Bounce Rates
- Social Interaction (Facebook, Twitter and G+ and Youtube)
What we Offer
Gecko Marketing has over 5 years experience working in the online marketing space and can help you take your business to the next level. We have packages that can help small, medium and large business grow their exposure online and attract traffic from many different marketing channels. We can help you with the following.
- Modern Website Design and Upgrades
- Keyword Research
- On Page Metrics
- Off Page Metrics
- Quality Link Sourcing
- Social Interlinking and Validation
- Google Analytics Installation
- Google Webmaster Tools Installation
- Google Authorship
- Local SEO
- Penalty Diagnosis and Repair
If you think your website should be performing better in the major search engines then we can help. Please use our contact form for more information.